We love brands! The choice can be different but this is one of the facts even if someone is denying it! You might like Apple, Nike, or any other brand depending on the thing you are going to buy like electronics, food, clothes, and the list goes on! People are okay with associating their personality with the brand.
If you look at the bigger picture, you are actually promoting those companies’ services and products without any reward or incentive. This is called the power of brand awareness. The business tries to incorporate their brand into customer’s purchasing habits and lifestyle to get an edge. Businesses nowadays are very much focusing on awareness to boost their customer reach and sales.
In the following blog, we are going to tell you about brand awareness and the three easy ways through which you can develop a better awareness of your brand.
What is Brand Awareness?
Let’s start the discussion with the meaning of brand awareness. In simple words, it is the representation of how much your target audience knows your brand.
It is also a representation of how well people remember and recognize a brand. The companies who are paying a lot of attention to their brand awareness are considered buzzworthy and popular. It actually acts as a key for the initial stage companies who are not having a good customer base at the start. More important, it will be best for a business to pay a lot of attention to this area after you are clear about your business idea.
You might have a good business idea in your mind but if no one knows about it, then it’s useless. This is the point where brand awareness plays an important role in making your business visible to the audience, and where you can tell about your great product and services.
Hopefully, us telling you about the ways, can clarify the significance of awareness for your business and why you need to start working from now:
Improving Your Brand Awareness
We all have heard one line in our life that there is always a room for improvement. The same is the case with brand awareness. You can start it today to get satisfactory results soon.
Now, we are going to tell you about the three ways you can do the thing in a better way:
1-Identify Your Path
Once you have a clear path, you can plan things accordingly. You can select whether you are going for paid or organic advertising to increase awareness around your brand. The selection of paths will be made on the type of business and your budget.
If you are planning to pick the organic route, then you are going to create awareness for your brand with the help of investment. This idea will not work for the small business as they don’t have enough cash to do it.
On the other hand, you should know that if you are going to do organic marketing, then you have to wait. Organic marketing needs some time to show you the results. Here the speed is one of the cons. The best part about paid advertising is that you can set your advertising campaigns and you can reach millions or billions of people if you are an expert in the work. But don’t forget about the money you have to spend!
Now, you can draw a conclusion that organic marketing is free but it is slow as well. The paid marketing is fast but you have to pay for it! Allow us to tell you a general rule of thumb:
- If you are going to sell products or services where your customers are going to make impulsive buying decisions, then paid advertising is right for you. An example of impulsive buying can be flowers on Valentine’s or buying cake from a local bakery.
- If your products are a little bit complex where a customer has to do some research, then organic marketing is the best. The example here can be buying a laptop or getting services from a cleaning company.
2-Start Developing Your Content
To build awareness about your brand, you have to start developing the content as well. The thing you want here is to develop 1 to 2 good and worthy lead magnets.
What is a lead magnet: A lead magnet is a valuable thing that you are going to offer to a stranger absolutely free. The reason due to which it is called lead magnet, if a stranger wants to get a valuable product from you for free, then he or she has to give you their contact details.
This is a win-win situation as your customer is happy after getting the product and the business is happy to get details of a potential customer.
Lead Magnet Importance in Paid Advertising: On the advertising platforms you are going to pay for everybody that will reach and people who are going to click.
Examples of Lead Magnet: Below are some of the examples of lead magnet:
- If you are going to give your contact information before the quote, then this is an example of a lead magnet.
- If you are going to conduct a quiz, you will have to add your information before you are going to see the results. This is also a good lead magnet.
Development of Organic Content
In this, you will have to create content that is valuable and relevant to your audience. For instance, podcasts, television appearances, social media posts are good examples of organic marketing. You need to ensure that you are providing a good amount of valuable information to the people. You have to pay attention to your content strategy. You may take help from the experts if needed!
Here’s an example: If you are working as a comedian, then sharing memes or jokes on social media is a good way to get awareness for yourself.
3-Promotion Of Your Content
Lastly, you have to promote the content that you have created! When you are going for paid advertising, you have to spend some money to attract the audience. You will have to spend some time doing some experiments to yield better results. You will be testing the gender, age, interests, and location of the audience you are going to target.
There are no shortcuts here! The audience will be straightforward and some can be very competitive as well. In this situation, you have to keep your business and your budget in mind.
When we look at organic marketing, you have to look at the activity and volume. If you are going to post the content on a regular basis, then your chances to reach your desired audience will be increased.
For instance, brands like HubSpot are publishing long format written content more than 10 times a day. The thing here is that more you are producing for your audience, it will be better for you.
To get intimidated by the number. Everyone has their own journey. You can start your journey today with the resources you have. In organic marketing, it is not just the publishing but also your activity. Make sure that you are interacting with your audience via messages and comments. You can extend your reach using proper hashtags and various organic tools.
Generating brand awareness for your business will not be difficult if you are going to follow the above ways. Just remember that you have to be consistent with whatever you are going to do to get satisfactory results. If you need any kind of assistance, you can contact a skilled digital marketing agency to get help for paid or organic marketing.